New Product Launch

Spending a whole lifetime on sports becomes a luxury as time gets more and more expensive. It is even more valuable to use sports to discover new sports-related horizons. As people reconsider life, health, and vitality, unexpected and unanticipated things are emerging as the new "luxuries."

Moovi Product Launch

The Moovi Cloud electrically assisted bicycle and the Moovi E-Surfboard Fighter 1 electric surfboard were launched on October 20 at a launch event held at the Moovi Space Museum of Power and Aesthetics in Shanghai's K11 mall. These products will enable you to explore the next mile of the unknown with vitality through science, technology, and art.The art project "Post-Natural Mechanical Library," which examines the relationship between technology, nature, and humans, also had its opening ceremony during the launch.

This 40-day art project is a series of pieces of art and art-related activities. First, utilizing desert tumbleweed as the primary material, floral artist Ran Ran produced "Sur-Real Post-Natural Body," a botanical artwork based on the idea of the mutual incursion and merging of machine and nature

Art Exhibits

Sound artist Han will perform his first experimental non-therapeutic live work "Causeway Heavenly Language" using the healing instrument gong, and emerging digital artist team Black Void will present their video-generated artwork "Atmospheric Alchemy" (Twin Cloud), based on the theme of "human-interfered meteorological data"

MGuests at the Launch Event

Ms Vivienne Li, Founder of Moovi; Michele Aboro, World Boxing Champion; Simon Collins, Former Dean of Parsons School of Design, New York; Founder of Super Nature Design, Botanical Art Studio; Zhou Yan, Director of Shanghai Rowing Club; Qin Liguo, Captain of Shanghai Motorboat Team; Jin Yu, National Champion of Power Surfing; and Cheng Peng, Illustration Artist. Women's Champion Jin Yu; Jacqueline's Director of Culture and Arts, Ms Wu Minxi; HEURUEH Brand Founder, Ms Stepheni Mao Xiaoqin; Illustration Artist, Cheng Peng, and other 50 guests were invited to witness the launch of Moovi's new products.

Over the course of the project cycle, a range of creators, including Suzanne Anker, Chair of the Department of Visual Arts at the School of Visual Arts in New York City, and contemporary Chinese artist Yuan Yuan, will collaborate with Moovi in a variety of ways, defining a unique perspective on the convergence of art, life, and technology.